From Sunday, March 2, to Tuesday, March 4, Veronafiere will host SOL2EXPO – Full Olive Experience, a leading event dedicated to the entire olive and olive oil supply chain. With over fifty scheduled events, including conferences, cooking shows, tastings, and in-depth discussions, SOL2EXPO offers a comprehensive journey from farm to table, addressing both business professionals and consumers.


The event kicks off on Sunday, March 2, with an inaugural ribbon-cutting ceremony at 11:30 AM in the Talk Area of Pavilion 2. The opening conference will follow at 2:30 PM in the same area, featuring insights from the SOL2EXPO-Nomisma Observatory on the “Positioning and Prospects of EVOO: The Italian Consumer Perspective.” Key speakers include Francesco Lollobrigida, Minister of Agriculture and Food Sovereignty, Abderraouf Laajimi, Deputy Executive Director of the International Olive Council (IOC), and Patrizio La Pietra, Undersecretary of the Ministry of Agriculture and Food Sovereignty (MASAF).

Guiding the analysis is Denis Pantini, Head of Agrifood at Nomisma, who will present another crucial report on Monday, March 3, at 2:00 PM titled “The Olive Oil Market in Italy and Europe: Realities and Prospects”.


Key Discussions and Industry Insights

The event will feature several essential discussions on pressing industry topics, including:

  • “Italy Calls Europe for Olive Sector Revival” – March 3, 11:00 AM (Talk Area, Pavilion 2), featuring Undersecretary Patrizio La Pietra and MEP Dario Nardella.
  • “Learning to Read Olive Oil Labels to Prevent Fraud” – March 2, 3:00 PM (Conference Room, Pavilion 2), hosted by ICQRF/Customs Agency.
  • “Sterols in Olive Oil: From Problem to Solution” – March 2, 4:00 PM (Talk Area, Pavilion 2), organized by ItaliaOlivicola.
  • “Biodiversity in Olive Varieties: A Key to Climate Change Adaptation” – March 3, 4:00 PM (Conference Room, Pavilion 2), led by CREA.
  • “Using Extra Virgin Olive Oil in Cosmetics” – March 2, 12:00 PM (Conference Room, Pavilion 2), presented by AIPO.
  • “Olive Oil Preservation: From Stainless Steel to Bottling” – March 2, 4:00 PM (Conference Room, Pavilion 2), hosted by AIPO.


A highlight of the event is EVO Days, scheduled for Monday, March 3, and Tuesday, March 4, in Sala Salieri, offering educational sessions, including a pivotal discussion on “Xylella Perspectives and Solutions” (March 3, 4:00 PM, Sala Salieri).

Culinary Excellence and Tasting Experiences

Visitors can indulge in premium olive oil tastings and live cooking shows featuring renowned chefs:

  • Andrea Perini, “The Extra Virgin Chef” – March 3, 11:00 AM (Cooking Show, Pavilion 1).
  • Claudio Rugna, “The Ambassador of Food Sustainability” – March 3, 4:00 PM (Cooking Show, Pavilion 1).
  • Emanuele Natalizio, “The Olive Oil Chef” – March 4, at 11:00 AM and 2:00 PM (Pavilion 1).

Moreover, the Oil Bar (Pavilion 2) will host exclusive Mixoilogy sessions by the Association of Women in Olive Oil, offering EVOO-based cocktails and tastings of table olives from the Ercole Olivario National Competition.


A 360-Degree Olive Oil Experience

With a complete showcase of products, technology, education, and tourism, SOL2EXPO – Full Olive Experience (March 2-4, Veronafiere) highlights the entire olive-growing industry, from cultivation to processing, with a focus on olive oil, olives, and byproducts, extending even into wellness and cosmetics.

In addition to a strong business-oriented agenda that includes international trade professionals, SOL2EXPO also offers a consumer-friendly program, including cooking shows, workshops, tastings, and direct purchasing opportunities.

For professionals and enthusiasts alike, SOL2EXPO 2024 is set to be an unmissable event, bringing together innovation, tradition, and culinary excellence in the world of olive oil.