Amarone della Valpolicella, peace done between the Consortium and Famiglie Storiche

The Consorzio per la Tutela dei Vini Valpolicella and the company Famiglie Storiche announce that they have defined all disputes pending between them, concerning the use of the DOCG “Amarone della Valpolicella”. Consortium and Famiglie Storiche share the goal of acting, each as far as its competence, for the development of the DOCG “Amarone della Valpolicella” and other denominations of Valpolicella, favoring an atmosphere of fair competition between producers, mutual respect, collaboration and dialogue. They also reaffirm the importance of the defence of the DOCG “Amarone della Valpolicella” and of the other appellations of the territory and their promotion in Italy and abroad, with the aim of promoting their knowledge and consolidating their success, in the interest of the whole community. 

Famiglie Storiche – Historic Families of Amarone, is an association founded by the union of ten historic wineries in Valpolicella that now has 13 members. These are prestigious wineries that have been active witnesses of the “Amarone world” for generations. The Historical Families (68.5% export) jointly manage the prestigious Antica Bottega del Vino in the heart of the city, which has its roots in the distant 16th century. The hectares planted with vines by the thirteen historic cellars total 800 and the turnover generated is 81 million euro, with an average consumer value per bottle of 35 euro.

Consorzio per la Tutela dei Vini Valpolicella represents more than 80% of the producers using “Valpolicella” appellation. It promotes activities to enhance the value of the whole territory: the wine and its area of origin, Valpolicella history, traditions and the typical features that make its landscape unique in the world. The Consortium brings together more than 2400 winegrowers, winemakers and bottlers in 19 municipalities in the province of Verona with a total annual turnover of 600 million euro, thanks to a vineyard that has doubled in size over the last 20 years (8586 hectares). 61% of the Amarone dop production is destined for foreign markets.